At a time when 61% of consumers are worried about climate change, a new solution from Novozymes makes it possible for the first time to extend the life of plant-based fabrics by 20%, wash after wash. This Livelong® effect saves substantial water, chemicals and energy by reducing textile waste.

In a process called biopolishing, enzymes are used to extend the lifetime of fabrics. Until now, the enzyme technology process has only worked on cotton.

But now with the launch of a new enzyme solution, Novozymes Fiberlife®, it is possible to achieve the Livelong effect with additional fabrics including viscose/rayon, modal and lyocell/Tencell®.